Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer.
The first step before signing anything is to spend some time creating a detailed SLA – Service-level Agreement.
Next thing is to have frequent meetings to look at your KPIs – ideally weekly and monthly.
After locking your meetings, pay attention to your briefs – briefing well will make the deliverables better so describe your target, business objectives, deliverables needed, and especially references.
Finally, reports and realtime dashboards -The reports should be aligned with the meetings you have, so you don’t end up with unnecessary information that might distract you from the key actions and insights.
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