Are you sure you are talking to YOUR target audience? Or are you talking to an audience that YOU think is your target?
Most marketing professionals that I talk to are very sure about their target audience, they don’t think they need to revise, and they don’t even consider this topic when they face any issues on sales or conversion levels.
There are a few points you need to pay attention to and a few solutions for you to keep on top of your audience and consistently check if there are any changes in demographics, behaviors or circumstances for you to adjust your audience details and your communication to them. And I’m talking through these key points in this new video, check it out!
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