There is a big disconnection between marketing professional demands and expectations and digital agencies’ deliverables and their expectations of the client’s knowledge and understanding of digital projects.
I had a really nice chat with my friend Jazib Naeem, who has been handling digital projects and CLIENTS for the past 8 years, around the relationship between agencies and clients, where the biggest gaps are, and how marketing professional can learn digital marketing to deliver better digital projects – key skills, ROI and measurement, building relationships, etc.
Watch now and let me know if you are on the agency or on the client side? Round 1, fight! hahaha
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