Rudy Galera, Autor em Rudy Galera | Digital Transformation Leader from startups to multinationals.

#014 Full SEO Guide for Non-Digital Marketers

07/10/202007/10/2020
by Rudy Galera

Always remember the famous SEO joke that says that the best place to hide a dead body is on the second page of Google.

People publish over a million pieces of content every day around the world and perform more than 3 million searches on Google, Youtube, and other search engines.
So expending a bit of time on SEO will separate the content that gets noticed and the content that will never be seen apart from their own authors.

You can apply the SEO techniques for almost all digital content created, not only website pages, for example, on social media when you write your caption and select your hashtags or on Youtube with the title, description, and also the thumbnail that you choose for you video, so understanding the basics of SEO you will be able to optimize all pieces of content you produce trying to rank at the top on search results, reach more people and engagement on social media and get more clicks and views on Youtube.

So roll up your sleeves and get to work! 💪🏼
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#seoguide #seobasics #seofactors #searchengine #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#013 What are the Main Types of Paid Media…

30/09/202030/09/2020
by Rudy Galera

This is one of the biggest fights between the marketing team and the digital team – which type of creative we should use in our campaigns – one prefers more videos, more emotion, long content, state of the art creative, of course, the marketing team; and on the other hand, we have the digital team, who look more for performance, sharp and straight to the point assets, quantity to test multiple variables instead of less and expensive creative, more static, and short content instead of long videos.

Basically, there are two main groups of creatives that you can create for digital paid media – static images and videos or animations.

Static images are mostly used for mid to bottom of the funnel, aiming to get immediate actions from the users, like purchases, sign-ups, registrations – so you don’t want to distract the audience with animations or videos with stories and graphs that might diverge them from the main objective that is the action you want them to take.

Videos and animations are more to the top of the funnel, in the awareness and consideration phases. Videos are more emotional, more descriptive, they aim to entertain the audience or to be informative during the time you are watching.

Using the right creative in your campaign, depending on your objective, can increase a lot the performance of your campaign, so pay attention to that and discuss together as one team – marketing, digital, and agency. 🙂
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#digitalcreatives #paidmedia #videocontent #digitalagency #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#012 How to Manage Your Digital Agency?

23/09/202019/09/2020
by Rudy Galera

Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer.

The first step before signing anything is to spend some time creating a detailed SLA – Service-level Agreement.

Next thing is to have frequent meetings to look at your KPIs – ideally weekly and monthly.

After locking your meetings, pay attention to your briefs – briefing well will make the deliverables better so describe your target, business objectives, deliverables needed, and especially references.

Finally, reports and realtime dashboards -The reports should be aligned with the meetings you have, so you don’t end up with unnecessary information that might distract you from the key actions and insights.

#digitalagency #clientside #digitalmarketingexpert #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips #rudygalera

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#011 The Main Digital Channels and How to Use…

16/09/202016/09/2020
by Rudy Galera

Digital channels are tools or routes to reach your audience, don’t get attached to them, you have to go where your audience is, where the attention is, so focus on that rather than any specific channel.

Most channels are owned by a third party, so you don’t control the audience you have nor the delivery of your message. Never forget this and make sure you are building your audience with data that you own and control the delivery of if, like email addresses and mobile numbers, channels where you can send messages to anyone you want, at any time, through multiple platforms.

In this video, I’m talking about 5 trending and most used digital channels, the main reasons for you to use, and how to measure success on each one of them: Youtube, Podcast, Tiktok, Display advertising, and E-mail marketing.

#digitalchannels #tiktok #podcast #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips #rudygalera

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#010 How the Future Looks Like for Marketing?

09/09/202007/10/2020
by Rudy Galera

Marketing is one of the professions that is evolving the most due to the fast advance of digital technologies and very soon there won’t be marketing without digital expertise.

To follow the trends and be always one step ahead with your marketing career, you need to stay tuned to the technologies that are outstanding and have the highest potential to be the new norm in the marketing activities.

I have put together a few technologies and also marketing trends that I think will rule in the next couple of years:

Audio and voice technologies – number 1 technology to rule the world and marketing in the next couple of years;

Artificial Intelligence – will allow humanized customer service at another level and be the basis for most of the technologies to come;

Programmatic advertising – if you feel that your phone can listen to what you are talking about, what to see the future of the programmatic segmentation, targeting, and remarketing!

Influencer marketing – it’s not cool anymore, it’s the rule! Forget about the old marketing approach, rich content and building relationships is the way to go;

Omnichannel marketing – you don’t choose only the channel you like, but where the attention is. You need to be ready whenever and wherever your audience is;

Purposeful brands – If you don’t have a brand with a strong reason to exist, it’s better to not exist. People want to buy sustainability, environment, animal protection, equality, a better society, not products or services.

What technologies do you think will be leading in the near future? Leave your comment and let me know your opinion!

#marketingfuture #futureofmarketing #omnichannel #voicetechnology #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#09 Who is Rudy Galera? – From Entrepreneur to…

02/09/202001/09/2020
by Rudy Galera

I’ve been sharing a lot of content here for a while but very few people know my story and why I’ve decided to talk about digital marketing.

I’m from Rio de Janeiro, Brazil and I fell in love with marketing because of the amazing TV commercials in the early 2000s when I was around 16 years old and that was when I decided on the marketing university dreaming to be a marketing director.

At the end of the first year of the university, I borrowed a book from a friend on how to code and build websites and started my own digital agency in 2006, selling websites at first then moving to full-funnel campaigns. That was when my relationship with digital marketing started.

Twelve years later, in 2018, after shutting down my business due to a market crisis in 2015, I joined one of the largest FMCG multinationals in the world to lead digital marketing for the Middle East region. Basically going from an entrepreneur for 9 years to an employee in a multinational company for almost 3 years now.

I’m passionate about digital marketing. I love discussing digital everywhere I go, and that was the reason I thought I could share my knowledge and experience on social media, giving back to the world everything that I got and help more people to progress and have a better understanding of digital marketing, helping them to go from marketer to a strong digital marketer way faster than my long 13 years journey and avoiding all mistakes I made throughout my journey.

I hope all my content brings value to you and if it does comment here 👍🏼.

I would love to always get your feedback on topics and questions you might have that I’m not covering, so don’t hesitate to DM me 😉

#rudygalera #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#08 How to Create a Winning Digital Strategy?

26/08/202026/08/2020
by Rudy Galera

Creating a winning digital strategy is simpler than you might think, people tend to overcomplicate and think only digital specialists can do it in a proper way, but the reality is that you as a marketing professional is the best one to create it.

If you learn the key elements of digital marketing, that I will be teaching in details here on my channel, you will be able to do it all by yourself.

To begin with and have a strong digital strategy, make sure you add the following elements:

MINDSET – digital is not the reason, it’s a way to get to your marketing objective.

SHARE WITH ALL STAKEHOLDERS – with everyone aware of the contribution of digital on the business, it’s easier to execute.

DELEGATE – delegate as much as you can the tedious tasks and focus on managing the direction and performance of your plan. Don’t get lost in the execution.

ADD S.M.A.R.T. KPIs – Specific, Measurable, Attainable, Relevant, and Time-Bound KPIs that will allow a clear measurement of your performance and see if you are getting to your objective.

#winningdigitalstrategy #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#07 How to Future-Proof Your Marketing Career

19/08/202019/08/2020
by Rudy Galera

All areas of marketing are changing faster than most of the professions with the evolution of digital potentialized by COVID-19. Researches estimate we developed the digital environment 4-5 years in 6 months.

Because of that, you need to make sure you’re following the industry trends to stay updated and don’t fall behind.

I’ve put together what, in my opinion, are the key topics you should focus on for the main marketing positions: brand manager, portfolio manager, trade marketing, sales executive and marketing manager.

Check it out and share it with your marketing friends and colleagues!

#marketingfuture #digitalevolution #marketingcareer #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#06 Paid Media – Content is not enough without…

12/08/202012/08/2020
by Rudy Galera

More and more content is being created every day, people can’t see all their friends’ content, imagine the content of your brand.

If you don’t master or have a specialist in traffic to help you reach more and the right audience you won’t get too far.

For a business, you cannot depend on the uncertainty of organic reach. With paid media, you can control the speed and direction you are going.

Make sure, as a marketing professional, that you know what is important for a good paid media campaign so you can manage and request what is best for you and the business.

#advertising #paidmedia #organicvspaid #organicreach #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#05 How to look at ROI on Digital Marketing?

05/08/202005/08/2020
by Rudy Galera

I’m 100% sure you will be asked to justify your digital activities and show the return it’s bringing to the business, so it’s better to be ready and know how to answer.

ROI on digital marketing is usually misled and can lead you to make wrong decisions.

I’ve put together the key ideas to look at it in the right way and the tool that can help you. Watch and let me know if somehow helped you?

#digitalroi #returnofinvestment #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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Author: Rudy Galera