Arquivos digital expert - Rudy Galera | Digital Transformation Leader from startups to multinationals.

#020 Digital Agencies Vs. Clients – How to Deliver…

04/12/202004/12/2020
by Rudy Galera

There is a big disconnection between marketing professional demands and expectations and digital agencies’ deliverables and their expectations of the client’s knowledge and understanding of digital projects.

I had a really nice chat with my friend Jazib Naeem, who has been handling digital projects and CLIENTS for the past 8 years, around the relationship between agencies and clients, where the biggest gaps are, and how marketing professional can learn digital marketing to deliver better digital projects – key skills, ROI and measurement, building relationships, etc.

Watch now and let me know if you are on the agency or on the client side? Round 1, fight! hahaha

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#019 How is the Digital & E-commerce Market in…

25/11/202004/12/2020
by Rudy Galera

I am very happy to announce my new podcast format where I invite a special guest to talk about a hot topic around the digital marketing world; and for the first one, I couldn’t find anyone better than @Alexandrabogatoiu, a recruiter specialized in digital & e-comm areas in the middle east, especially in 2020 with COVID-19 and all the concern about career and the future.

Today’s topic is: How is the Digital & E-commerce market in the GCC? Where we discuss career, hiring situation during COVID-19, skills need to be ready for the future and different demands from marketing professionals and companies.

I hope you enjoy as much as I did and please let me know your feedback that helps me a lot to improve the content that I create with all care for you, marketing professional! <3

You can not only watch on Youtube but also on the main podcast platforms like Apple Podcast, Spotify, Google Podcasts, where you can listen while driving, working out and even change the speed to make it faster 😉

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#018 5 Things To Get Your Business Ready For…

18/11/202004/12/2020
by Rudy Galera

Are you ready for Black Friday? Or you are just sitting and watching every company enjoying their special offer strategies.

November is Christmas for e-commerce, breaking records every year on sales, revenue, volume… And the more e-commerce grows, especially with the covid impact accelerating digital channels, the more we see companies joining the movement. The opportunity is still big, but the competition is increasing fast.

I wrote down 5 things – actually 6 😉 – for you to have in mind to get your business ready for Black Friday and make the best out of it!

Is it for me? How to attract customers to my website? What are the benefits for my company doing it? What are the strategies I can use to minimize the cost of this promotion and create value for your business instead of losses? How to stand out from the competition?

Check out my new video-podcast where I answer all these questions! And please give me your feedback, that helps me a lot in improving my content 😉💪🏼

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#017 How your Target Audience can Improve your Conversions?

04/11/202004/11/2020
by Rudy Galera

Are you sure you are talking to YOUR target audience? Or are you talking to an audience that YOU think is your target?

Most marketing professionals that I talk to are very sure about their target audience, they don’t think they need to revise, and they don’t even consider this topic when they face any issues on sales or conversion levels.

There are a few points you need to pay attention to and a few solutions for you to keep on top of your audience and consistently check if there are any changes in demographics, behaviors or circumstances for you to adjust your audience details and your communication to them. And I’m talking through these key points in this new video, check it out!

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#016 The Doggface208 Effect and How to Create Viral…

29/10/202016/11/2020
by Rudy Galera

Have you seen the latest viral video from the TikTok user @doggface208? No problem, I got it here for you on my new podcast where I talk about this amazing video and the process of creating viral content.

Check it out how you, as a marketing professional, can start creating viral content for your company and brands.

I hope you like it and comment here one element that you think is a must for a viral content.

Special credits for @doggface208, one of my favorite content creators @garyvee, the brand @oceanspray and the song by @fleetwoodmacband.

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#015 PART 2 – How To Make People Buy…

21/10/202021/10/2020
by Rudy Galera

Today we have part 2 of the psychological triggers that I started last week, to make people dying to buy from you. If you didn’t watch or listen, please go back there and have a go that I promise you will enjoy not only the other triggers but the introduction where I talk about how these triggers actually work on us as human beings.

Here are the final 8 triggers to complete my list of 14 Psychological triggers that all marketing professionals should know and use it: Story, Social Proof, Community, Make your Prospects feel Important, Common Enemy, Simplify your Offer, Price Anchor and Scarcity.

I hope it is not just interesting, but inspires you to start applying these triggers in your marketing strategy from now on and if you have any questions on how to implement any of them, feel free to send me a message that I will be more than happy to help you.
.
.
#psychotriggers #psychologicaltriggers #humanbehavior #psychology #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#015 How To Make People Buy From You With…

14/10/202014/10/2020
by Rudy Galera

One of the things I love in marketing is to understand the science and psychology behind humans’ behaviors and decisions, what motivates them to behave in a certain way, rationalities, and emotions that drive different reactions.

Despite all our rationality and evolution throughout thousands of years of the human race we still carry a lot of our very primitive marks written in our DNA and presented in various forms in our lives.

And there is a list of psychological triggers, that uses our predictive behaviors to make people pay attention to your communications and more make them dying to buy from you.

So if you want to increase your sales, your conversions and create stronger and more effective marketing strategies, I strongly suggest you pay attention to what I say in the video.

Follow me on:

Instagram https://www.instagram.com/rudy_galera/

LinkedIn https://www.linkedin.com/in/rudygalera/

Twitter http://twitter.com/rudygalera

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#014 Full SEO Guide for Non-Digital Marketers

07/10/202007/10/2020
by Rudy Galera

Always remember the famous SEO joke that says that the best place to hide a dead body is on the second page of Google.

People publish over a million pieces of content every day around the world and perform more than 3 million searches on Google, Youtube, and other search engines.
So expending a bit of time on SEO will separate the content that gets noticed and the content that will never be seen apart from their own authors.

You can apply the SEO techniques for almost all digital content created, not only website pages, for example, on social media when you write your caption and select your hashtags or on Youtube with the title, description, and also the thumbnail that you choose for you video, so understanding the basics of SEO you will be able to optimize all pieces of content you produce trying to rank at the top on search results, reach more people and engagement on social media and get more clicks and views on Youtube.

So roll up your sleeves and get to work! 💪🏼
.
.

#seoguide #seobasics #seofactors #searchengine #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#013 What are the Main Types of Paid Media…

30/09/202030/09/2020
by Rudy Galera

This is one of the biggest fights between the marketing team and the digital team – which type of creative we should use in our campaigns – one prefers more videos, more emotion, long content, state of the art creative, of course, the marketing team; and on the other hand, we have the digital team, who look more for performance, sharp and straight to the point assets, quantity to test multiple variables instead of less and expensive creative, more static, and short content instead of long videos.

Basically, there are two main groups of creatives that you can create for digital paid media – static images and videos or animations.

Static images are mostly used for mid to bottom of the funnel, aiming to get immediate actions from the users, like purchases, sign-ups, registrations – so you don’t want to distract the audience with animations or videos with stories and graphs that might diverge them from the main objective that is the action you want them to take.

Videos and animations are more to the top of the funnel, in the awareness and consideration phases. Videos are more emotional, more descriptive, they aim to entertain the audience or to be informative during the time you are watching.

Using the right creative in your campaign, depending on your objective, can increase a lot the performance of your campaign, so pay attention to that and discuss together as one team – marketing, digital, and agency. 🙂
.
.
#digitalcreatives #paidmedia #videocontent #digitalagency #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Digital

#012 How to Manage Your Digital Agency?

23/09/202019/09/2020
by Rudy Galera

Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer.

The first step before signing anything is to spend some time creating a detailed SLA – Service-level Agreement.

Next thing is to have frequent meetings to look at your KPIs – ideally weekly and monthly.

After locking your meetings, pay attention to your briefs – briefing well will make the deliverables better so describe your target, business objectives, deliverables needed, and especially references.

Finally, reports and realtime dashboards -The reports should be aligned with the meetings you have, so you don’t end up with unnecessary information that might distract you from the key actions and insights.

#digitalagency #clientside #digitalmarketingexpert #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips #rudygalera

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Android | RSS

Tag: digital expert