Arquivos digitalmarketing agency - Rudy Galera | Digital Transformation Leader from startups to multinationals.

#016 The Doggface208 Effect and How to Create Viral…

29/10/202016/11/2020
by Rudy Galera

Have you seen the latest viral video from the TikTok user @doggface208? No problem, I got it here for you on my new podcast where I talk about this amazing video and the process of creating viral content.

Check it out how you, as a marketing professional, can start creating viral content for your company and brands.

I hope you like it and comment here one element that you think is a must for a viral content.

Special credits for @doggface208, one of my favorite content creators @garyvee, the brand @oceanspray and the song by @fleetwoodmacband.

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

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Digital

#015 PART 2 – How To Make People Buy…

21/10/202021/10/2020
by Rudy Galera

Today we have part 2 of the psychological triggers that I started last week, to make people dying to buy from you. If you didn’t watch or listen, please go back there and have a go that I promise you will enjoy not only the other triggers but the introduction where I talk about how these triggers actually work on us as human beings.

Here are the final 8 triggers to complete my list of 14 Psychological triggers that all marketing professionals should know and use it: Story, Social Proof, Community, Make your Prospects feel Important, Common Enemy, Simplify your Offer, Price Anchor and Scarcity.

I hope it is not just interesting, but inspires you to start applying these triggers in your marketing strategy from now on and if you have any questions on how to implement any of them, feel free to send me a message that I will be more than happy to help you.
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#psychotriggers #psychologicaltriggers #humanbehavior #psychology #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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Digital

#015 How To Make People Buy From You With…

14/10/202014/10/2020
by Rudy Galera

One of the things I love in marketing is to understand the science and psychology behind humans’ behaviors and decisions, what motivates them to behave in a certain way, rationalities, and emotions that drive different reactions.

Despite all our rationality and evolution throughout thousands of years of the human race we still carry a lot of our very primitive marks written in our DNA and presented in various forms in our lives.

And there is a list of psychological triggers, that uses our predictive behaviors to make people pay attention to your communications and more make them dying to buy from you.

So if you want to increase your sales, your conversions and create stronger and more effective marketing strategies, I strongly suggest you pay attention to what I say in the video.

Follow me on:

Instagram https://www.instagram.com/rudy_galera/

LinkedIn https://www.linkedin.com/in/rudygalera/

Twitter http://twitter.com/rudygalera

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Digital

#014 Full SEO Guide for Non-Digital Marketers

07/10/202007/10/2020
by Rudy Galera

Always remember the famous SEO joke that says that the best place to hide a dead body is on the second page of Google.

People publish over a million pieces of content every day around the world and perform more than 3 million searches on Google, Youtube, and other search engines.
So expending a bit of time on SEO will separate the content that gets noticed and the content that will never be seen apart from their own authors.

You can apply the SEO techniques for almost all digital content created, not only website pages, for example, on social media when you write your caption and select your hashtags or on Youtube with the title, description, and also the thumbnail that you choose for you video, so understanding the basics of SEO you will be able to optimize all pieces of content you produce trying to rank at the top on search results, reach more people and engagement on social media and get more clicks and views on Youtube.

So roll up your sleeves and get to work! 💪🏼
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#seoguide #seobasics #seofactors #searchengine #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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Digital

#013 What are the Main Types of Paid Media…

30/09/202030/09/2020
by Rudy Galera

This is one of the biggest fights between the marketing team and the digital team – which type of creative we should use in our campaigns – one prefers more videos, more emotion, long content, state of the art creative, of course, the marketing team; and on the other hand, we have the digital team, who look more for performance, sharp and straight to the point assets, quantity to test multiple variables instead of less and expensive creative, more static, and short content instead of long videos.

Basically, there are two main groups of creatives that you can create for digital paid media – static images and videos or animations.

Static images are mostly used for mid to bottom of the funnel, aiming to get immediate actions from the users, like purchases, sign-ups, registrations – so you don’t want to distract the audience with animations or videos with stories and graphs that might diverge them from the main objective that is the action you want them to take.

Videos and animations are more to the top of the funnel, in the awareness and consideration phases. Videos are more emotional, more descriptive, they aim to entertain the audience or to be informative during the time you are watching.

Using the right creative in your campaign, depending on your objective, can increase a lot the performance of your campaign, so pay attention to that and discuss together as one team – marketing, digital, and agency. 🙂
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#digitalcreatives #paidmedia #videocontent #digitalagency #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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#012 How to Manage Your Digital Agency?

23/09/202019/09/2020
by Rudy Galera

Digital agencies and clients will always be a love and hate relationship, but taking the recommendations that I share in this video will help you to minimize the friction and free up your time and energy for other important tasks in your role as a marketer.

The first step before signing anything is to spend some time creating a detailed SLA – Service-level Agreement.

Next thing is to have frequent meetings to look at your KPIs – ideally weekly and monthly.

After locking your meetings, pay attention to your briefs – briefing well will make the deliverables better so describe your target, business objectives, deliverables needed, and especially references.

Finally, reports and realtime dashboards -The reports should be aligned with the meetings you have, so you don’t end up with unnecessary information that might distract you from the key actions and insights.

#digitalagency #clientside #digitalmarketingexpert #letsgodigital #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips #rudygalera

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Tag: digitalmarketing agency

#016 The Doggface208 Effect and How to Create Viral…

#015 PART 2 – How To Make People Buy…

#015 How To Make People Buy From You With…

#014 Full SEO Guide for Non-Digital Marketers

#013 What are the Main Types of Paid Media…

#012 How to Manage Your Digital Agency?