Arquivos lets go digital - Rudy Galera | Digital Transformation Leader from startups to multinationals.

#023 The Power Shift: Mainstream Media Vs. Social Media…

23/12/202023/12/2020
by Rudy Galera

Remember how we used to sit around the TV to watch the main shows? And more recently discussing the tv show on the internet?

The reality is different now, we are less and less spending time and attention on the mainstream media and turning our attention to the social media influencers. We seek knowledge, fun, news, entertainment, all from social influencers! Do we really need the BBC anymore???

With this power shifting from the mainstream media to the social media influencers, and most important to US as the audience, how you can boost your marketing strategy and spend less and more efficiently on media? Watch my new video where I give my opinion on this hot topic!

Follow me on:

Instagram https://www.instagram.com/rudy_galera/

LinkedIn https://www.linkedin.com/in/rudygalera/

Twitter http://twitter.com/rudygalera

and podcast platforms.

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#022 Google Analytics: How & When to use it…

16/12/202023/12/2020
by Rudy Galera

Google Analytics can do so much for your business online that you can’t even imagine!

In this new podcast, I go into details on the main things you should get ready to, key areas to look at in your Google Analytics, and what to do with the information so you can deliver more business and sharpen your marketing strategy.

Get ready to put on your Sherlock Holmes hat!

Follow me on:

Instagram https://www.instagram.com/rudy_galera/

LinkedIn https://www.linkedin.com/in/rudygalera/

Twitter http://twitter.com/rudygalera

and podcast platforms.

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Digital

#021 What the Heck is Growth Hacking?

11/12/202013/12/2020
by Rudy Galera

WHAT THE HECK IS GROWTH HACKING?! You either know very well what it is and probably use the word all the time (don’t do this!) or you have no idea and just nod pretending that you know.

It might sound strange and complex this fancy word, but it’s a powerful methodology that any marketer can start using now and accelerate the performance of your activities, you don’t need to be in a tech company or be a startup, any business can make use of this mindset.

Watch my new video podcast and then let me know where you will start growth hacking right now?

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

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Digital

#020 Digital Agencies Vs. Clients – How to Deliver…

04/12/202004/12/2020
by Rudy Galera

There is a big disconnection between marketing professional demands and expectations and digital agencies’ deliverables and their expectations of the client’s knowledge and understanding of digital projects.

I had a really nice chat with my friend Jazib Naeem, who has been handling digital projects and CLIENTS for the past 8 years, around the relationship between agencies and clients, where the biggest gaps are, and how marketing professional can learn digital marketing to deliver better digital projects – key skills, ROI and measurement, building relationships, etc.

Watch now and let me know if you are on the agency or on the client side? Round 1, fight! hahaha

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

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Digital

#019 How is the Digital & E-commerce Market in…

25/11/202004/12/2020
by Rudy Galera

I am very happy to announce my new podcast format where I invite a special guest to talk about a hot topic around the digital marketing world; and for the first one, I couldn’t find anyone better than @Alexandrabogatoiu, a recruiter specialized in digital & e-comm areas in the middle east, especially in 2020 with COVID-19 and all the concern about career and the future.

Today’s topic is: How is the Digital & E-commerce market in the GCC? Where we discuss career, hiring situation during COVID-19, skills need to be ready for the future and different demands from marketing professionals and companies.

I hope you enjoy as much as I did and please let me know your feedback that helps me a lot to improve the content that I create with all care for you, marketing professional! <3

You can not only watch on Youtube but also on the main podcast platforms like Apple Podcast, Spotify, Google Podcasts, where you can listen while driving, working out and even change the speed to make it faster 😉

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera

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Digital

#018 5 Things To Get Your Business Ready For…

18/11/202004/12/2020
by Rudy Galera

Are you ready for Black Friday? Or you are just sitting and watching every company enjoying their special offer strategies.

November is Christmas for e-commerce, breaking records every year on sales, revenue, volume… And the more e-commerce grows, especially with the covid impact accelerating digital channels, the more we see companies joining the movement. The opportunity is still big, but the competition is increasing fast.

I wrote down 5 things – actually 6 😉 – for you to have in mind to get your business ready for Black Friday and make the best out of it!

Is it for me? How to attract customers to my website? What are the benefits for my company doing it? What are the strategies I can use to minimize the cost of this promotion and create value for your business instead of losses? How to stand out from the competition?

Check out my new video-podcast where I answer all these questions! And please give me your feedback, that helps me a lot in improving my content 😉💪🏼

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera

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Digital

#017 How your Target Audience can Improve your Conversions?

04/11/202004/11/2020
by Rudy Galera

Are you sure you are talking to YOUR target audience? Or are you talking to an audience that YOU think is your target?

Most marketing professionals that I talk to are very sure about their target audience, they don’t think they need to revise, and they don’t even consider this topic when they face any issues on sales or conversion levels.

There are a few points you need to pay attention to and a few solutions for you to keep on top of your audience and consistently check if there are any changes in demographics, behaviors or circumstances for you to adjust your audience details and your communication to them. And I’m talking through these key points in this new video, check it out!

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

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Digital

#016 The Doggface208 Effect and How to Create Viral…

29/10/202016/11/2020
by Rudy Galera

Have you seen the latest viral video from the TikTok user @doggface208? No problem, I got it here for you on my new podcast where I talk about this amazing video and the process of creating viral content.

Check it out how you, as a marketing professional, can start creating viral content for your company and brands.

I hope you like it and comment here one element that you think is a must for a viral content.

Special credits for @doggface208, one of my favorite content creators @garyvee, the brand @oceanspray and the song by @fleetwoodmacband.

Follow me on: Instagram https://www.instagram.com/rudy_galera/ LinkedIn https://www.linkedin.com/in/rudygalera/ Twitter http://twitter.com/rudygalera and podcast platforms.

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Digital

#015 PART 2 – How To Make People Buy…

21/10/202021/10/2020
by Rudy Galera

Today we have part 2 of the psychological triggers that I started last week, to make people dying to buy from you. If you didn’t watch or listen, please go back there and have a go that I promise you will enjoy not only the other triggers but the introduction where I talk about how these triggers actually work on us as human beings.

Here are the final 8 triggers to complete my list of 14 Psychological triggers that all marketing professionals should know and use it: Story, Social Proof, Community, Make your Prospects feel Important, Common Enemy, Simplify your Offer, Price Anchor and Scarcity.

I hope it is not just interesting, but inspires you to start applying these triggers in your marketing strategy from now on and if you have any questions on how to implement any of them, feel free to send me a message that I will be more than happy to help you.
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#psychotriggers #psychologicaltriggers #humanbehavior #psychology #letsgodigital #rudygalera #digitalmarketing #digitalmarketingstrategy #digitalmarketer #digitalstrategy #digitalmarkentingtips

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Digital

#015 How To Make People Buy From You With…

14/10/202014/10/2020
by Rudy Galera

One of the things I love in marketing is to understand the science and psychology behind humans’ behaviors and decisions, what motivates them to behave in a certain way, rationalities, and emotions that drive different reactions.

Despite all our rationality and evolution throughout thousands of years of the human race we still carry a lot of our very primitive marks written in our DNA and presented in various forms in our lives.

And there is a list of psychological triggers, that uses our predictive behaviors to make people pay attention to your communications and more make them dying to buy from you.

So if you want to increase your sales, your conversions and create stronger and more effective marketing strategies, I strongly suggest you pay attention to what I say in the video.

Tag: lets go digital